Business Today » Ezine Marketing

Ezine Advertising Works: Top 10 Reasons To Advertise With Ezines

Sun, 19 Sep 2010 18:39:24 +0000

You’ve heard the buzz but still have some questions. Does Ezine Advertising really work?

The short answer is “Yes! It works” and here’s 10 reasons why:

~ An Ezine is an electronic magazine or newsletter. The electronic format makes it easy to respond to your ad. A simple mouse click is much more convenient than picking up the phone, mailing in a card, or driving to a physical store

~ The electronic format offers less potential for distraction before they arrive at your “store”. Just think if you send a traditional sales flyer through the mail. The customer is eager to buy but needs to drive past several other retail establishments to arrive at your store and then walk past still more in the mall or shopping center. They might spend the money meant for your pocket before they ever arrive! In an Ezine they click right from the ad into your “store” so there is less potential for loss.

~ Subscribers have opted in. Opt In means they have voluntarily signed-up to receive the Ezine and were not added to the list without their knowledge or permission. Your ad is less likely to be tossed in the garbage like junk mail or deleted like spam. It is also likely to be “white listed” and so won’t get caught up by spam filters.

~ Cheaper than most traditional forms of advertising. Priced television, radio, or print media lately? It is also cheaper than many other internet advertising options. Have you looked into the cost of PPC?

~ Easy to target ads and products to specific audience. No matter what your target audience there is an Ezine out there to serve it-and probably dozens to choose from!

~ No need to narrow your category like in traditional classified advertising. Classified listings restrict your placement so only people looking in that category see your ad. In an Ezine every reader sees it!

~ Most Ezine subscribers read for the free information they expect from their Ezine and will usually read each issue from top to bottom. Since most publishers only allow a limited number of ads, your ad will have greater visibility.

~ Most people buy when they least expect to, so as they are reading their Ezine they will be relaxed and more receptive to marketing. This contrasts sharply with many other advertising mediums (TV, radio, direct mailing) as then people are expecting a sales pitch!

~ Ezine subscribers feel comfortable acting on sales pitches because the electronic format makes it risk-free to respond to your ad. They don’t have to risk getting trapped on the phone or in a store by an over-eager sales staff. They take comfort in knowing that one simple click can get them back out again!

~ The electronic format also makes it easy to capture more information about your prospect. You have the opportunity to at least get their name and e-mail address (if you are savvy about your offer) and potentially a whole lot more. Once you’ve got that then you can sell, sell, sell!

Why is it necessary to keep track of your article back links

Mon, 26 Jul 2010 12:41:21 +0000

You heard writing articles is a great way to drive traffic to your site. So you have written several articles and posted them to dozens of article sites. Then you sit back and wait for the avalanche of traffic. And wait. Nothing is happening. What’s the deal?

The deal is depending on where your article gets republished your links may not be “live”. Writing articles and posting them is a great way to drive traffic to your site. Search engines love it and if done correctly it will help drive new visitors to your site and get you listed higher in the search engines. The problem comes when article writers and authors and publishers don’t all follow the same rules. The main problems are:

1. Original article not formatted correctly
2. Article copied and pasted into new webpage without links
3. New publisher doesn’t make links live

Let us start with #1 “Original article not formatted correctly”. Not all article sites are the same. On some sites you can simply put in plain text and it will format it correctly, paragraphs will be correct and it will recognize http://www.yoursite.com as a live link. Some sites you may need to format it all in html. Sometimes the easiest way to do that is type your article in a web design program such as “Dreamweaver” and then view the source and copy and paste the code. If you don’t have access to such a program then you should learn a few basic html tags:

View the source of this page to see the html tags.

This is a “break” tag, The break tag is used when you want to end a line, but don’t want to start a new paragraph. The break tag forces a line break wherever you place it, a very common tag and one that is recognized by most all article sites.

Bold anything you want in bold should go between these tags

italic anything you want in italic should go between these tags

http://www.yoursite.com–some sites will recognize this as a live link. Many will not! This is where you are going to lose your links! If your article is copied and pasted into another web page or ezine your link will not be clickable. Someone who really wants to go to your webpage can copy and paste it into their browser but it is alot easier if someone can just click on it! If it is not a clickable live link search engines will not follow it not matter how many times it is republished. Imangine your article being reprinted 1000 times, a potential of 1000 back links to your site but without it being a clickable link you won’t reap the benefits of those 1000 links. Your links to your sites should always be formatted this way:

YourWebSite

If you follow the correct html formating for links your website links will always be clickable. To learn more about html tags search google for “html tags”

2. Article copied and pasted into new webpage without links. Your article may be correctly formatted on the article site you posted to but when it is copied and pasted into a new webpage or ezine it may lose some of its formatting. Some of the better sites have a choice of “ezine ready”, this will display your article in the correct html formatting which makes it easier to copy and paste.

3. New publisher doesn’t make links live. All article sites have a policy that clearly states “you are free to republish the article as long as the links and author bio stays with the article” Some don’t realize your links are no longer live or don’t know to make them live. Others leave them off all together or don’t make them live on purpose. Not much you can do except write to the website owner and request they make them live. Some will comply, some won’t. Chalk it up to the cost of doing business. For every site that doesn’t make your links live, 10 will.

Keep publishing! Writing articles and posting them across the internet is still a great way to drive traffic to your site. Content is king and website owners, and ezine publishers are hungry for fresh new original content.

How to blog your way to success?

Mon, 25 Jan 2010 01:48:29 +0000

Blog is a short of “weB LOG” or a method of storing any kind of information online. Such organized informational posting and archiving was named “Blog”.By the form Blog represents an updated web-site of current and archived posts. A dead-simple concept turned out to be extremely powerful in terms of satisfaction of Internet community needs.
People online look for fresh, relevant information on a certain topic and this is where Blogs come into arena and win that battle for a visitors’ attention hands-down.
They give you exactly what you need – targeted, updated information on any given topic, with an access to archive, search functions and even some sort of interactive experience as you can usually read comments of other visitors and participate in a small discussion like on a message board.
Why Blog can be just the perfect solution you have been looking for and how it can solve massive publishing problems at once. Here is why Blog can be your website and money-making system in one:
1. Blog is a simple CMS (Content Management System). It helps you solve hundreds of little hassles webmasters were forced to waste months before in order to solve each of them such as means of easy creating new pages with automatic cross-linking and archiving functions, installing visitor feedback script, managing and updating navigational menu, republishing RSS feeds and creating own feed and so on.
2. Built-in promotion. RSS feed is also a great viral marketing tool by itself. You don’t have to stuff your head with “how-to-make-my-content-viral” problems any “traditional” website webmaster faces.
As a Blog publisher you use the same RSS feed as a way of syndicating your Blog content for any other websites. What they need is adding your RSS feed to their Feed rendering software. The technology is highly popular, so you will not have any problems with that.
Just add your RSS feed to a number of Blog Directories, ping (notify) Blog servers each time you make a new post (a common built-in feature for almost all Blogs) and in 90% case it will be enough to start your marketing ball rolling plus reassure fast search engine indexing.
3. Built in RSS (Atom) feeds are considered by many to be the ideal solution for all SPAM and filters problems of “traditional” email marketers.
RSS feeds are updated automatically as soon as you make a new post to your Blog. No more troubles with managing “email lists”, subscribers, unsubscribers, email filters, HTML forms, SPAM complaints, follow-ups and so on and so forth. Forget about it. RSS will help you do everything, including follow-ups and even email courses publishing.
The difference, and many consider it to be the true benefit, is that RSS uses so-called “pull” method of delivering a message. Unlike “traditional” email, you don’t have to send (push) anything to anybody. When you publish a new post, your RSS feed updates automatically, pings syndicating websites with a new Blog post and notifies (or not) your RSS subscribers about your new post, so they can load (pull) it and read.
That is how RSS solves SPAM emails and SPAM filters problems with one stone. Your subscribers just don’t receive anything to be complained or worried about. They just personally subscribe to your RSS feed (no one can subscribe for them) with their special RSS reader program (RSS aggregator, available free everywhere on the net). Then they periodically and mostly automatically load your new Blog posts. If they don’t like it, they just remove your RSS feed from their RSS feed aggregator software and that’s all. Unlike email you cannot “push” your post to their RSS soft without their wish. Depending on set options, they need to manually, semi-automatically or automatically load your Blog post themselves.
Don’t get me wrong, I’m not against email. Quite the contrary, at some point, when you feel that you have a lot of spare time because of advantages that RSS brings, I strongly advise you to add email marketing to your arsenal. It does help you out in some special occasions. It is just you won’t rely on email as the only money-making resource and will use it professionally as a great add-on instrument, limiting its possible negative effects.
From what you can see, blogs are perfect and simple software machines to run and maintain your informational business. They proved their efficiency in small niche markets as well as multilevel blog systems generating stable income for their glad owners. You can be one of them.
Did you find this article useful? For more useful tips and hints, points to ponder and keep in mind, techniques, and insights pertaining to guides on publishing, self-publishing, e-book publishing, article writing and related information, do please browse for more information at our websites.

Ezine Advertising – Smart Ezine Publishing

Fri, 23 Oct 2009 02:12:56 +0000

Ezines are one of the best-kept secrets apropos announcement on the Internet. Area abroad can you tap into such targeted readership for so little outlay? If you’re cerebration of application Ezines as allotment of your business mix, afresh actuality are some pointers on the types of ads that you can run, as able-bodied as what to put in them.

Editors for Ezines will generally accord you the best amid three types of ad. They do altered things and crave altered budgets. The aboriginal blazon and the cheapest is the classified ad. Similar to what you can acquisition in bounded newspapers, it’s a awful abridged adaptation of why readers should acquisition your alms attractive. Making a classified ad that works able-bodied for you is a amount of a little assignment and apparently some balloon and error. Check out added ads in the Ezine that interests you to see how they rose to the occasion.

Next in band is the sponsored ad. Instead of actuality at the basal of the Ezine page, jostling for absorption with the added classified ads, the sponsored ad gets abundant added favorable positioning. Yes, the editor is allotment your ad by putting it area you’ll get added amplitude and added attention. And that happens because you pay more.

The third best is the abandoned ad. The abandoned ad is back the editor sends out a appropriate copy of the newsletter, which alone contains your ad, annihilation more. As you ability imagine, amount goes up afresh for the abandoned ad. For abounding web marketers, it’s the band-aid of choice.

However, whatever best you accomplish for your ads, you additionally charge to accomplish abiding that bodies are activity to apprehend it. And if you’re application the abandoned ad format, afresh you additionally accept to ensure that bodies accessible the email. Now is a acceptable time for a admonition about the accent of the banderole in your ad. It ability alone be 10% of the words, but you’ll apparently absorb 50% of the time aloof on the headline. It’s that important. Accumulate it fresh, pertinent and use the appropriate alternative of absorption avaricious words. “New”, “Solve” and “How to” accept about anniversary gotten acceptable results.

And now to the content. Announcement about revolves about the “three K” model. Aboriginal you “katch” them (that’s your banderole accomplishing its work). Afresh you “keep” them and “konvince” them. It’s the job of the agreeable to do these added two parts. Short or long, you accept to accumulate your reader’s absorption and adviser them to an action, whether it’s abrogation their email abode or affairs online.

And aloof to accord you addition announcement choice, try this: barter acceptable and absorbing agreeable with the ezine editor for a chargeless announcement in their ezine. Editors are on the anchor for good, non-sales angle accessories that will absorption their readers. You get to put a articulation at the end of your commodity for readers to appear through to your website. It’s one of the best forms of announcement because you’re not pitching, you’re advancing beyond as an agog expert. So it’s win-win and no amount – can annihilation be bigger than that?

Why Publish an eZine?

Mon, 12 Oct 2009 12:43:36 +0000

On the Internet, it is very possible to make money without selling any product. One way of doing so is through starting your own eZine, also known as an electronic newsletter.

In a nutshell, you send out your eZine issues on a periodical basis to your subscribers. The good part is that you have a flexible choice in automating the process of sending out your eZine issues for you or manually sending them on a periodical basis.

As an eZine publisher, not only can you easily achieve the benefits a conventional newsletter publisher enjoys without having to chop down several trees in the process, you can easily and conveniently spread your marketing influence and expertise to your base of subscribers from the shoes of an ordinary individual.

In other words, you do not have to invest in expensive printing equipment, brick and mortar business, and hiring staff just to run your own newsletter publication, resulting in a lot of time, money and effort saved.

Basically, all you need to start your own eZine are an auto responder and broadcast feature to go with, enabling you to reach out to your massive subscribers whom you can regard as your prospects, too.

All in all, if you do not have the commitments of creating your own product for sale, then publishing your own online newsletter can be one of the wisest decisions you will ever make, given the benefits of impressive marketing power and influence it can offer to you.