Archive for the ‘Site Promotion’ Category

Best online directories

Is well known that above all DMOZ directory is the best online directory. DMOZ, also known as The Open Directory Project (ODP), is a large, categorized directory of websites and  pages, which is staffed by volunteers. Every website and page that is added to the directory has to be manually reviewed before it is included. Being listed in the directory is  free.

But when you try to list your site in DMOZ you are in trouble. After you add your site an editor will approved it … or not. And this can take months, even years.
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Affordable SEO Rankings

Traffic is a must if any online business is to succeed. Your business can either pay for that traffic through advertising, ezines and other means… Or you can decide to go the SEO route and get all your traffic for free.

However in doing so there is first an outlay in costs to get your website highly ranked on all the major search engines. The more ranking you would like to obtain, on multiple pages, using multiple keywords/phrases, the more costly it will be to your business.

But the real question, is just how costly?….  And, if you go the D.I.Y SEO route, just how effective will it be and how much money will you save?

What is a reasonable cost or the average cost for employing an SEO company?

The problem with most SEO companies is the fact that they are literally charging a small fortune for a basic SEO campaigns which may include optimization of only a few web pages and ranking of just two to three keywords or phrases. How much for such a package….  anywhere from 2 to $4,000.

The current going rate for in house (internal) SEO work is anywhere between 40 to $60 per hour, with external rate, business to business sitting at roughly $100 per hour.

If you are a large company, these rates may be affordable but for most small businesses and solopreneurs, they are simply out of the question.

Even a large company may be better off handing their SEO tasks over to a capable employee who can learn the required skills and techniques and apply these when required. One or two people with such capabilities would not only save the company profits but would allow their business to adapt to new SEO products a lot faster than having to outsource.

What you are not being told be the SEO companies is that search engine ranking is really not that difficult to master… And the second point that maybe matters the most is that once you have high ranking for many selected keywords, just a little maintenance and tweaking can keep you there for a very long time. Even to the point that much SEO work can be outsourced at very low rates to experts in other countries which makes it even more affordable.

Without doubt, obtaining high rankings by doing it your self or handing it over to a major SEO is quite doable. With so many affordable SEO guides, memberships and software packages online today, it is really a wonder as to why many companies are yet to implement their own in-house SEO specialists using their current staff.

So, is this to say that learning all SEO techniques is simply a walk in the park, of course not. But any person with a reasonable ability in technical matters could have a large website on it’s way to excellent ranking positions within as little as two weeks.

Unfortunately what most lack in SEO, is a clear and concise plan of action. Yes, many will learn the techniques and methods required but then fail to act or fail to implement the complete plan thus resulting in minimal outcomes. As with any marketing campaign, it must be implemented right through to the very last step, SEO is not different.

With the continuing improvement of search engines to supply more accurate results, search engine marketing will continue to grow and be in high demand.

The decision you have to make for your own business is….

Exactly how much income do you wish to take out of your own business pocket in using such services, or is there a better alternative by taking your SEO in house and increasing business profits continually, year after year?

5 WAYS TO AUTOMATE YOUR SITE

Automating your online business is one of the most important steps you can take to insure your success on the internet.

If you have been on the internet for any time at all, you know that there are just too many tasks to do each day to be really efficient and productive with them all.

Learning to delegate some of those routine,  daily activities is one way to insure your site’s success and to give you much more time in the day for the most important task which is that of promotion and marketing your site.

HERE ARE 5 SIMPLE WAYS TO AUTOMATE TODAY:

1) USE AUTO-RESPONDERS:

Probably one of the best-known and popular ways to handle routine messages to inquirers is the use of auto-responders.

It is simple and easy to set up your messages which usually involve several follow-up messages to remind your visitors what you are offering and how to find your site again.

Here are some free ones:
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An Easy Promotion Tool with Big Rewards

If you operate or own a website, then you know that you have to promote both on and off the web.  You have to incorporate these two factors in order to be fully successful with an E-commerce business.  I have talked with a few large Internet retailers that gave me an insight into their marketing on the web.  When I was told, it all made sense and I had to implement it with my clients.

We all know that Ebay is the number one auction market place on the Internet today.  Millions of dollars are spent each week on this web portal and it continues to grow each day! I am not going to tell you to open up a store and start selling your whole product line to Ebay buyers because that would be costly with little to no profit.
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