Business Today » Viral Marketing http://www.c-dig.org Wed, 08 Feb 2012 06:30:44 +0000 en hourly 1 http://wordpress.org/?v=3.1 B2B Marketers Do It, Too http://www.c-dig.org/b2b-marketers-do-it-too.html http://www.c-dig.org/b2b-marketers-do-it-too.html#comments Thu, 22 Apr 2010 00:01:59 +0000 http://c-dig.org/?p=331 They use viral marketing by e-mail as a marketing tool … What do you think I meant? Viral marketing can work for B2B supplier, provided that the following actions:

1 The product or service, you need the value to the recipient and the sender to add.

2nd The proposal must be the result. You do not want a product can not deliver if demand grows rapidly.

3rd The proposal should be easily transferred to others. E-mail and Web pages provide the best way to address this problem.

4th viral marketing campaigns use existing networks of jacket, move the following message.

Viral marketing has been around for some time. The idea is to encourage their customers or referral sources, some of its activities, their network of colleagues and friends to pass. Those who receive the information to return. One thing can be a gift or service related to your business.

By e-mail, it is incredibly easy to communicate information to a friend or colleague, especially if it’s so interesting that someone, or free. With millions of people around the world via the Internet, the exponential growth potential is enormous. The best viral marketing is free and works virtually by itself. After the purchase and service to provide transfers, spreads like viral marketing … Well … Virus … but not bad.

To implement viral marketing in the economy, starting with the first of its clientele. Encourage existing customers to refer new ones. Second, go to the sources. Service Provider, your outside network and colleagues can be encouraged to provide guidance, leading to the case.

If your clients are entrepreneurs, offer a reward, sports and leisure activities … the weekend.

]]> http://www.c-dig.org/b2b-marketers-do-it-too.html/feed 0 Using E-Mail to Achieve Objectives http://www.c-dig.org/using-e-mail-to-achieve-objectives.html http://www.c-dig.org/using-e-mail-to-achieve-objectives.html#comments Sat, 13 Mar 2010 04:05:53 +0000 http://c-dig.org/?p=294 Viral marketing is an integral part of a campaign strategy that is used to achieve objectives. It is not the objective itself. If the main objective of an e-mail campaign is branding, in order to achieve greater branding success exposure you craft your message or offer in a way that it encourages pass-along.

Producing a message with a quality offer or an incentive for pass-along is what viral marketing is all about.

Just suggesting that e-mail recipients forward your message to their friends and relatives is not viral marketing. A message at the bottom of your e-mail that reads “Feel free to forward this message to a friend” is nowhere close to viral marketing at its best.

On the other hand, if something worthy of sharing, such as a valuable discount, vital information, additional entries into a sweepstakes, an added discount or premium service, a joke/cartoon, or a hilarious video, is included in the e-mail, viral marketing happens naturally and quite successfully.

The bottom line is that your message must be perceived as having value. Relevant or timely information, research, or studies are all good examples of content that might be viewed as potential pass-along material. Interactive content like a quiz or text can inspire forwarding, especially if it is fun. Personality tests, fitness quizzes, or compatibility questionnaires are all things that have been passed on by many people many times. Why? Because they are entertaining and entertainment has value.

A multimedia experience is always going to achieve some pass-along. Someone is always touting the benefits. It is a bit more of a time and money investment but the messages have a great appeal and rich media has the advantage of being new. The tech factor alone is often enough for the message to be perceived as valuable

]]> http://www.c-dig.org/using-e-mail-to-achieve-objectives.html/feed 0 3 Steps to Find “Freebies” to Add to Your E-book http://www.c-dig.org/3-steps-to-find-%e2%80%9cfreebies%e2%80%9d-to-add-to-your-e-book.html http://www.c-dig.org/3-steps-to-find-%e2%80%9cfreebies%e2%80%9d-to-add-to-your-e-book.html#comments Wed, 21 Oct 2009 13:02:35 +0000 http://c-dig.org/?p=152 Those of us who regularly shop on line are familiar with the array of free gifts, free bonuses and just plain freebies that are offered to a visitor to a website to encourage them to buy. How could you collect, select and offer free gifts, which will be valued as much as the original merchandise that is being purchased, put these gifts together and add them to your E-book? There are just three steps to do that very thing. They are:

1.    Identify your key words in each chapter of your E-book. Now, type those words into your favorite search engine. You are looking for free E-books on the same subject in more depth, by a greater expert than you are, or by someone who gives a new and fresh angle to the topic. Add a link to the free E-book in each chapter of your E-book.

2.    Research the Internet for related free gifts. Now you are looking for things that you could give as free gifts in your E-book that will make it more appealing and give it more pass-along appeal to your readers. For example: If you are selling gardening supplies, find a planting guide on the web that can be downloaded and include that as a gift in your E-book.

3.    Download the freebies. Visit the freebies pages on those web sites. Most sites have freebies and encourage you to distribute them.

Other key words I searched for are freebies, free E-books, and free reports and then gave the key word that I wanted the free stuff for. Like… “freebies for gardeners”.

Give your reader the vest that you can offer. Give them your book, additional reading material and free gifts to boot. Everybody loves a bargain!

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