Posts Tagged ‘article’
Ezine Advertising Works: Top 10 Reasons To Advertise With Ezines
You’ve heard the buzz but still have some questions. Does Ezine Advertising really work?
The short answer is “Yes! It works” and here’s 10 reasons why:
~ An Ezine is an electronic magazine or newsletter. The electronic format makes it easy to respond to your ad. A simple mouse click is much more convenient than picking up the phone, mailing in a card, or driving to a physical store
~ The electronic format offers less potential for distraction before they arrive at your “store”. Just think if you send a traditional sales flyer through the mail. The customer is eager to buy but needs to drive past several other retail establishments to arrive at your store and then walk past still more in the mall or shopping center. They might spend the money meant for your pocket before they ever arrive! In an Ezine they click right from the ad into your “store” so there is less potential for loss.
~ Subscribers have opted in. Opt In means they have voluntarily signed-up to receive the Ezine and were not added to the list without their knowledge or permission. Your ad is less likely to be tossed in the garbage like junk mail or deleted like spam. It is also likely to be “white listed” and so won’t get caught up by spam filters.
~ Cheaper than most traditional forms of advertising. Priced television, radio, or print media lately? It is also cheaper than many other internet advertising options. Have you looked into the cost of PPC?
~ Easy to target ads and products to specific audience. No matter what your target audience there is an Ezine out there to serve it-and probably dozens to choose from!
~ No need to narrow your category like in traditional classified advertising. Classified listings restrict your placement so only people looking in that category see your ad. In an Ezine every reader sees it!
~ Most Ezine subscribers read for the free information they expect from their Ezine and will usually read each issue from top to bottom. Since most publishers only allow a limited number of ads, your ad will have greater visibility.
~ Most people buy when they least expect to, so as they are reading their Ezine they will be relaxed and more receptive to marketing. This contrasts sharply with many other advertising mediums (TV, radio, direct mailing) as then people are expecting a sales pitch!
~ Ezine subscribers feel comfortable acting on sales pitches because the electronic format makes it risk-free to respond to your ad. They don’t have to risk getting trapped on the phone or in a store by an over-eager sales staff. They take comfort in knowing that one simple click can get them back out again!
~ The electronic format also makes it easy to capture more information about your prospect. You have the opportunity to at least get their name and e-mail address (if you are savvy about your offer) and potentially a whole lot more. Once you’ve got that then you can sell, sell, sell!
Tags: advertising, article, banner, Blog, ebook, email, Ezine, forum, internet, link, Marketing, newsletter, ppc, promotion, RSS, web
Article Marketing 101
By now you certainly have had someone tell you that article marketing is a great way to promote your new website. But what are article directories looking for to approve the publication of your articles?
As the owner of two article directories ( Links are in the footer ) I can tell you what I’m looking for when I review the articles submitted to my article directories.
First of all, please be sure you are submitting original content that you OWN. It’s perfectly fine to employ a ghost writer , but make sure that when you pay someone to write your articles that they are unique and that you own complete copyright to the article. If they are selling the same article to hundreds of people I do not want it submitted to my article directories.
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3 Free Website Marketing Ideas – Easy And Quick
Online marketing is not cheap. You can spend thousands of dollars on Pay Per Click (Google Adwords) and thousands of site-targetted dollars (AdBrite), and you can spend thousands just buying text links from individual sites. Trust me, I’ve spent thousands on advertising.
However, my favorite form of marketing is the free kind. Anything free I like, especially if it helps my websites make more money without increasing my advertising costs.
Here are three easy and quick ways to market your website at no additional cost.
Tags: advice, article, articles, business, cards, free, internet, market, Marketing, online, web, website
Article Marketing Myths And Facts
By now everyone has heard of article marketing and so many people out define it in so many different ways there that it has become hard for people new to article marketing to understand.
First of all, most of the SEO Gurus caught on to article marketing late in the game, then scrambled to create their own definitions of it at the last minute so it didn’t appear they were ever not aware of the power of article marketing.
In general, article marketing is where you write an article on a topic that is related to your website topic. Not a promotional article for your website, but an article about something that is informative to the reader. In the article you use keywords and phrases that relate to your topic as well, much like you would optimize a webpage. Your article when reprinted will be the text of a webpage or webpages.
In the author bio section at the bottom is some info about you and links to your website. It is suggested that you put in one link to your main page and one to an interior page that fits the article you are writing.