1.
First and foremost, Lets look at the advantages of creating and building an online income. Our place of work is open for business 24/7 so we can work when we want and for as long as we want. Many of our regular duties can be run on auto-pilot leaving us with more time for family, social and leisure activities. This situation offers a less stressful working environment, and to a certain extent we are in control of your own rewards. However, it is important to remember that there are few ‘Get-Rich-Quick’ schemes on the Internet. Look upon it in much the same way as you would if you were creating an offline business, which, in order to be sucessful, requires commitment and a positive attitude right from the offset, with scant reward in the early days.

2.
Whilst it is important to have your mindset focused on a full-time successful online business, it is useful, especially early in your Internet career, as part of the learning curve, to try out a few programs in your spare time. Get the feel of the Internet marketing arena and at the same time learn a little about HTML, Scripts, creating attractive images and even building your first website! This can all be achieved as a ‘spare time’ sctivity. Don’t sack your boss till you have the confidence in your complete ability to earn regular income. There may be a lot to learn but, trust me, if you’re focused, it will be worth the effort.

3.
NEVER.. get involved in ‘get paid to read email’ sites, they are scams and you wont earn a penny, and they won’t answer your emails of complaint! MLM too, or in fact any website telling you that your money will be doubled or trebled in a matter of days, or you will become rich overnight, are scams. Avoid them!! It’s not difficult to find bona fide traders on the Internet. Look for offline contact points. An address or telephone number is a good sign they are genuine. Another good test is to send them an email before you sign up to see how efficiently they reply. Avoid the ‘Get-Rich-Quick’ schemes. They don’t work!

4.
Imagine you discovered a method of earning huge amounts of money on the Internet. Would you then offer to tell everyone about your ‘secret formula’? I don’t think so! You will no doubt come across those who will try to convince you they have found such a recipe, and no doubt offer to share it with you. Believe me it will cost you, not just financially but in wasted time too. Always shy away when you see the word ‘Secrets’, or see boasts of huge income!

5.
Similarly, ask yourself this.. would a guy who says he’s earning several million dollars a year, bother to write and market an eBook describing how he did it? I think not! Go with your first instincs, they are usually quite accurate!

6.
Dont pay too much attention to images of earnings checks or bank statements purportedly demonstrating how much the account-holder has earned, It is a simple task to create whatever you want with a little creativity. The same goes for letters of recommendation or testimonials. Anyone can write them or get their collegues to do so! They may con some, but don’t let it be you!

7.
Think positive and stay focused at all times. If you were to take a close look at all the successful Internet marketers, who have made a great deal of money from their endeavours, you would find they have one thing in common! Dedication!! They are prepared to work hard and long to achieve their goals. They do not lose heart if everything doesnt come together today, and they are rarely influenced by the ‘quick buck’. I cannot stress this point often enough to you…

8.
Be organised! Keep all your business activities logged and documents filed in the correct folders. Check your email accounts at least daily and file the important ones. Dont be frightened to name a file or folder with a long name (within reason). You should be able to access any file, folder, software or email within 30 seconds. So much time can be saved with a tidy desktop!

9.
Stick to the basic etiquette of Internet Marketing. Don’t be tempted to send out high volume unsolicited email (spam). It won’t be worth the hassle believe me! Read the Terms and conditions section when you join a program and if you decide to sign up.. then adhere to those terms. You will make useful contacts during your Internet campaigns. Try not to ‘stand on toes’

10.
Avoid leaving large amounts of funding in any online marketing or promotion website! Most websites have a strict policy on spamming and if you are ever accused (rightly or wrongly) of sending unsolicited emails, you are likely to have your account closed, which could result in you losing your funding too!

So that’s it! Not a set of rules… more a collection of simple guidelines which, if applied, will serve to make your Internet Marketing experience a safer and more enjoyable journey!

The top reason many Internet business men and women join forums is for the search engine benefits. Many forums are tremendously popular with search engines and so not only rank well but also are regularly crawled. Most forums offer an introductions area as well as a signature area where you can promote your web site or sites. In addition, as you participate in a forum that is relevant to your site’s topic there will likely be opportunities to work your site into conversation. All these links can be of tremendous benefit in terms of search engine rankings and relevant back links.

However, if you think that search engine benefits are the beginning and end of the ways you and your Internet business can profit from joining a forum then you are missing out on a lot of learning.

If you are going to join a forum then join a forum that help you learn more about your niche. Even if you are an expert in your field there is always more to be learned and where else to go for that knowledge than a place where others knowledgeable in your area also hang out? That is what is so wonderfully flexible about forums. There really is an Internet community for everyone and every interest. Your task is to find the forum where your peers are already hanging out. Learning more about your niche is a tremendous benefit of joining a forum.

You don’t need to restrict your forum memberships to those within your field. It is also wise to join forums that can help you learn more about how to run your business. Find forums of other small business owners and entrepreneurs. You will soon be able to find folks who are at your level of expertise as well as those with more experience willing to share their hard-earned lessons. Soon you’ll have the opportunity to repay that debt by mentoring other newbies. This sharing and hand-holding is one of the elements that make Internet communities so successful.

You should also seek a forum to help you with your Internet marketing. There are many different approaches to Internet marketing and while some people prefer the scatter-gun approach most choose one or two primary methods. Explore and text methods to determine which you feel most comfortable with and then join a forum focused on that method to help you refine your approach and achieve maximum success.

One of the primary problems with the Internet is that it can be easy to feel isolated. However forums can help bridge the gap of time and distance by serving as a community as well as an information source. Friendships and even love can be found in time and laughter and camaraderie and commiseration can help sustain the person as well as the business.

Forums can also help you find customers for your business. As you participate and share information about your business some folks will naturally express an interest. As you share your expertise and demonstrate your knowledge then you will attract still more. Don’t be a pushy salesperson, simply allow your expertise to showcase your business and you will attract a quality customer relationship.

A forum can also be a great place to find partners to help you expand or promote your business in a number of ways. You might discover some like-minded soul whose business perfectly complements yours or you might discover the perfect joint-venture partner. Even if you encounter people you might view as competition try to view the relationship from many angles to see if there is a way to benefit from a partnership rather than a competition.

Joining forums can provide many benefits to you and to your business but remember that Internet communities are social contracts with rules and guidelines. Make sure you know and understand the rules before leaping into discussions. It is even more difficult to undo a bad first impression on the Internet as it cannot always be erased. Start slow and easy until you are sure of your footing. Also, be very wary about pushing your business too aggressively. That type of activity can get you banned from a forum pretty quickly. Many forums have a clearly marked area for advertising and sales posts and also allow some blatant promotion in your signature, but keep your posts on topic and helpful and you’ll be better off in the long run.

The thing is, it does work. Why some people make a fortune and some don’t even make money at all? Simply because the people who make thousands or millions of cash knew all the lies in this business and they will not trust these lies.

So what is this big internet lies? Below here are the 10 big internet lies that you should know:

1. Starting And Running A Business On The Internet Is Expensive

Do you know that you can start your business with zero cost? You can actually earn your income by joining a very high quality affiliate program. Usually, as an affiliate marketer, your job is concentrating on marketing only. All the follow up, delivery of the product, answering questions from customers and so on are done by the owner of the program.

Usually the ‘expensive’ statement often comes from people who are living in non-U.S. countries, especially if the country’s local currency is smaller than that of the U.S. Dollar. If it is not a currency issue, it is a vision issue. See and think small to get small. See and think big and your results will have a tendency to match your thoughts.

2. You Can Make Easy Money From The Internet

Most people believe you can make money overnight and by not doing anything at all. If it is what you have in mind right now, this myth is what sets the realistic apart from the unrealistic. You have probably heard of stories of how people make 5 to 6 figure incomes in the shortest period of time imaginable.

These stories might be true but did you know most of them have failed so miserably several times before they can really make money? They have learned from their mistakes and move on. It may seem as if some gurus are overnight successes with the wild numbers some people have brought in during a day or a week selling information or products online.

Some interesting facts about overnight success – it normally takes months if not years to realize. In other words, they prepare, they create a joint ventures, they get ready and then build up anticipation for a launch – then BOOM it explodes!

3. You Must Know HTML, Programming And Graphic Designing In Order To Start Your Business

You don’t need to know all of these at all. Period. In fact, one of the biggest shockers was the discovery that most of the biggest on the gurus today do not have the first clue as to how to build a web page.

These gurus earned more money because they knew how to reach people. They either outsource for professional help or establish Joint Ventures with other individuals who can compensate their lack of knowledge in any one of these areas.

As a matter of fact, most successful people are true successes because they only focus their time on what brings them successes.

If you want to create your web pages without having to learn programming, HTML and designing skills, just find someone else that can do it for you. There are many professional web designer you can find on the Internet which you can hire them to design your web pages exactly like you wanted.

4. On The Internet, There Is No Need To Know How To Sell

This statement has make people who hate selling are attracted to ads that read “no selling required”. Think for a moment, is there any logic at all you can make money without doing anything at all? Usually these programs are usually unworkable and some are run by fly-by-night operators.

In this business, don’t try to sell to other people. Instead, you inform your potential customers. Show people what their lives would be like with what you offer and you will have a sale without selling anything at all!

5. You Don’t Have To Build A Mailing List At All

Laughing out loud – that is like saying, “I don’t want to be in business”. Put this in your head, your mailing list is as important to you as the “Yellow Pages” is to a conventional B2B business.

“The money is in the list”. You probably heard this from most gurus out there. But you should also have this word in your mind, “The money is in the relationship”. The idea of networking with people is unattractive to most who hate to sell.

Remember though, you are not selling anything. You are just showing people their life and how it can easily be enhanced by what you have to offer.

All the above are just some of the big Internet lies. Actually there are a lot more Internet lies you should stay away from. You have to be smart in order to really achieve success that you could possibly imagine. Success is like enlightenment. It is a path and not a destination.

Here are seven ways to build your online credibility.

1. You may find it beneficial to place your picture (even a smugshot) on your website.

Brick and mortar stores have the advantage since the clerk has a direct face-to-face conversation with the customer. It is therefore easier to ‘connect’ and form a relationship.

I recently read an interesting thread on a marketing forum message board with several people giving their opinions on the pros and cons of placing your picture on your site. Most of the fears expressed were that people might be turned off by the owner’s ethnicity. Even though this is a real fear I think that the best reaction I read on this point came from an Italian-American small business owner. She said that she would not want to do business with someone who was prejudiced against her anyway – I thought to myself – “Problem solved!”

Your photo helps your visitor to reach across the great chasm of the Internet and touch your customer -– right from their monitors. Why do you think cellular phone customers are trading in their ‘old phones’ for the new ‘talk-to-me-and-see-me-at-the-same-time’ models?

2. Provide an audio message in your own voice.

This is closely tied to the former tip. It all has to do with feeling connected and human. We are not computers – we just use them. We have emotions and use them to communicate. There is nothing that can communicate emotions like the human voice.

I can still fondly remember those days before my family could afford a television. As children we often listened to those radio dramas. You were there in the center of the action. ‘The Loooooonee RRRRanger!” the gallop of the horses, the crackle of gunfire … trust me, you were there. You smelled the gunpowder and rode those horses!

What can you use your voice to do? At least it can say, “There is a REAL person behind this website”. In this our automated age REAL counts.

3. Place your PHYSICAL address and contact information on every page.

Here again you are being transparent and in the open about your identity and how you may be contacted. You have nothing to hide, and you do not intend to take their money and close down your website the next day.

Your address also adds a sense of structure to the very fluid environment of the Internet. It is much like the sign on a brick and mortar store – this is where I’m located. That is why just a post office box number would not suffice.

Can you be reached by fax, landline phone, email, and mobile phone? This information adds to your credibility, not to mention your perceived availability.

4. Do not use a free email or hosting service as your main site.

Tied closely to credibility are the perceptions that you create of your business. Some say that in business image is everything. That may be taking it a little too far but you are NOT who you think you are but what the customer perceives you to be!

If you use a free email service such as hotmail.com what does this say about you? You are so successful but you cannot even afford a paid email service? Most spammers use these free email accounts anyway – that’s another count against you. It may be best to use the account associated with your paid website’s domain. I think that almost all web hosting services provide POP email accounts.

5. Have an ‘About’ page.

When a surfer appears at your site for the first time it is like going on a blind date. The visitor may have heard a little about you and know where to find you but she is practically just window-shopping. The ‘About’ page gives her a good chance to get a quick background check on you. She can then know if you are the one she really wants to build a relationship with.

Information you should place on this page includes:
- a personal and professional biography,
- maybe a photograph of yourself,
- name, address and telephone number,
- your company objectives,
- a comprehensive description of you and your company.

Just knowing this ‘outline’ of who you are places the visitor at ease and most of the nervous jitter hopefully disappears. Why? She sees you are not afraid to be checked out.

6. Include a ‘Privacy Statement’.

Internet users are becoming more and more sensitive to how their personal information is being used. This makes it almost imperative for you to provide a page with your privacy policy.

General concerns that would have to be addressed are:
*How you use the information that is collected.
*Is the information shared with a third party?
*Let them know how they can opt out of any mailing list they sign up for.
*Why you track their IP address.

For a more detailed discussion on website privacy you may check: http://www.truste.org/

7. Use your customers’ unsolicited testimonials and product reviews.

What you say about your product or service is not really taken seriously. I mean what are you expected to say anyway? It’s your product … duh. What carry the greater weight are the opinions of other experts in your field. But what carries the greatest weight is what the customers themselves say.

This means that you can get instant credibility if you present the unsolicited testimonials of your satisfied customers. These testimonials should be accompanied with the email address or website and full name of the customer. The less information you give about the customer who is providing the testimonial the less believable it is. I have had visitors who actually contacted these customers to confirm that the testimonials were real.

So pour on the testimonials – too much is not enough.

There you had it. Use all these strategies to help build your credibility online and see more customers willing to open their wallets and their hearts.

Let’s talk what it will cost upfront. For $10 – $20/month you can have a working website (Imagine: www.yourname.com), available to anyone in the world with internet access. That’s a trip to your favourite fast food joint. (Yes, you can afford it!) There are also some ways of getting a free site – still residing at www.yourname.com, but lets learn about all those weird internet terms first.

There are 3 basic components required to building a personal, custom website.
You need:
-     A domain name
-     A hosting account and
-     Content written in HTML or some other web language.
I know, what’s a domain name!!!?

Here is an analogy I teach:

You live in a home that is built on a certain piece of land (that you rent or buy). That piece of land has a specific address.

Your website (a collection of individual web pages) sits on a hosting account that you rent. That hosting account is found at a specific address – called a domain name.

Your Home   Your Website
Your Street Address: e.g. 1 John St, Anytown
Your domain name: e.g. www.yourname.com
Your plot of land Your hosting account
Your physical house     Your web content

Here is the 3 step process:
STEP 1: Choose your address
STEP 2: Rent some space on a computer connected to the internet
STEP 3: Build the house you want and place it on the space you bought in step 2

Let’s explain each step:
STEP 1: Choose your address (a domain name)
With the internet you can choose what you want your address to be (your domain name).  What are you selling? What would make a cool name? Understand that after over 10 years of public internet access – a lot of good names have been taken. So get creative, and be unique but understandable. An easy place to start with is your full name for a family/personal site or your product name for a business site. Make a list of about 10 possibilities that you like in this format www.yourdesiredname.com Move to the next step.

STEP 2: Rent some space on a computer connected to the internet (A hosting account)
With a quick search for the words “Web Hosting” on the internet, you get a list of web hosting companies – all eager to sell or rent you some space on their computer. GoDaddy.com and 1and1.com are some recommended companies – feel free to look into others, but there are thousands upon thousands – so don’t waste your time searching for the cheapest (you pay for what you get, but $10+ will get you a decent hosting account.

Many of the hosting companies will either give you or sell you your choice of domain name at the same time you start your hosting account. Bring out your list from STEP 1, and when instructed in the purchase process, enter in your first domain name choice. You will be informed if that name is available or not. Keep trying out your names in order of your preference until you find on that is available. Finish the purchase process and let the hosting company instruct you on how to access you account. (They’ll send you an email – and if you go with one of the companies I recommended, you can call them with your questions.)

STEP 3: Build the house you want and place it on the space you bought in step 2
You have some choices to make here:
A – You can ask someone to build you a site.
B – You can build it yourself.
C – Use a free website builder – (like a blog)
Each has its pros and cons.

The first option is great if you can afford it and can find someone reliable. If you want cheap, post a job at your local high school – someone in computer club will be able to help you for really cheap. The problem is that they may not always be around when you need them to make changes. Enter choice B

It’s great to learn a new skill, and you can learn for free online – just invest a little time. Remember once you know how… you own that knowledge forever and you will never depend on someone else to build your site. Again search online for “how to build a website” They will tell you how to design, build and upload your site onto your hosting account form STEP 2.

If you don’t really require a customized design and all you want to do is place some text and perhaps some pictures online. I suggest starting what’s called a blog – these are often free, and have a really simple “HTML CODE FREE” way of adding your content. All you do is type and publish. You can often still have your own domain name here, but each blogging company is different. Again search online for blogging – and read what the various companies offer.

Content
There is one thing that is really important and that ONLY you can do! That is come up with the content and the idea. Think about what you have to offer and what problem it solves for your visitors and prepare your content so as to answer that problem. E.g. You write great jokes. People are looking for jokes… your website should give people some jokes and perhaps they can register for your daily joke email.
Write simply, write short, write clearly. As time goes on, remember to keep your site fresh. Keep the content updated and relevant to your ideal visitors.

The goal of this article was to give you easy steps of how to get a website for yourself. Naturally you can learn more about each step, and there are many people who can give you help, but now you can start the journey. Create your list of domain names, purchase a hosting account (including the domain name you want) and build your site and keep the content fresh.

In future articles I’ll take about next steps:<br>
-     “I build it, but they ain’t coming to see it.”<br>
-     “I built it, but nobody’s buying”<br>
-     “I built it, but I don’t know how to improve it.”

A journey of a million miles starts with one step – so go to step 1 and start. (Don’t worry – this is not a long journey – but it’s exciting!).

Here to Help You!

Thanks for reading,
Your Rich Cousin
(Author and Business Success Story) Get the free e-book that got me started and helped me start making money at http://www.richcousin.com It’s so straight forward and easy to understand AND you will have the support you need to start making a great income online.