Posts Tagged ‘video’

Video Advertising

Whether you wish to promote your business, or as YouTube says “Broadcast Yourself,” video content beats text adverts hands down.  First, the viewer gets to see the merits of your products and services instead of being told about them.  Second, videos say more in less time so it’s more convenient to the people you want to advertise your business or yourself, too.

Obstacles to Video Advertising through the Net

There are obstacles, however, to maximizing the benefits of video content.  The large file size of video content is incompatible with the typically limited bandwidth that visitors to your site have.  The inability of the author to enhance visitors’ viewing experience by the use of interactive video navigation controls is also a problem.  Different playback standards also present a problem.  Furthermore, there is difficulty integrating other data types (text, music, graphics, and other web content) with video adverts.
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